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Mattel's "We Believe in Girls" Campaign

July 9, 2007 3:33 PM

Mattel, makers of Barbie and a bunch of other brands found in my kids’ bedrooms, just launched a “We Believe in Girls” campaign to encourage discussion and philanthropy in support of raising healthy, happy girls. Who wouldn’t applaud that effort?

As the mother of 10-year-old twins, Jake and Emma, I love any opportunity to promote a cause that’s devoted to the success of children. Yet many people ask why, as the parent of a boy and a girl, I would condone efforts focused solely on girls. My answer is simple: When girls and women win, everyone wins. Those victories need not ever be at the expense of boys and men, which is also important to mention.

Take a look at the site – www.webelieveingirls.com – and get involved in the dialogue.



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